Since August 2020, Good Goût has been a certified B Corp™, and we are delighted to announce that Good Goût is a brand of H&H France, a company that obtained B Corp™ certification in November 2023. We are proud to join the B Corp™ community, an international movement of companies that don't strive to be the best IN the world, but the best FOR the world. For us, combining economic performance with positive impacts on society and the planet is what it means to be enlightened advocates for good taste!
Awakening to taste means opening oneself up to the world.
What does it mean to be a B Corp? We explain everything in 1:30 right here:
Strong commitments in 2024 around the 5 pillars of B CorpTM
ENVIRONMENT: COMMITTING TO A GREENER FUTURE
Since its creation in 2010, Good Goût has offered organic products, prioritizing raw ingredients (fruits, vegetables, wholemeal flour, cane sugar), without unnecessary additives (artificial flavorings, colorings, processed sugars), or palm oil. Our roadmap doesn't stop there, and we have made strong commitments:
- In 2019, Good Goût was the first baby food brand in France to launch a plant-based blend.
- By 2024, 77% of our products are made in France.
- In 2024, Good Goût is launching a complete range of organic infant milk without maltodextrin.
GOVERNANCE: INVOLVING OUR STAKEHOLDERS IN THE CORPORATE STRATEGY
The goal is to safeguard the rights and interests of every stakeholder, while also taking actions that will have a positive impact on people and the planet. To this end, twice a year, H&H convenes a mission committee composed of three independent experts specializing in CSR, sustainable food, and recyclable packaging. These experts guide and advise us on our medium- and long-term development plans.
COMMUNITY: MAKING SOLIDARITY A STATE OF MIND IN ITS OWN
Good Goût has participated in numerous events and supported many associations since its creation:
- Tom Thumb's House: micro-donations on our online store.
- Throughout the year, Good Goût makes numerous product donations to associations such as Le Secours Populaire or Les Restos du cœur.
- Once a year, all H&H employees participate in a day of volunteering and give their time to a charity. In 2023, H&H France chose to support the charities "Les tous petits", "Les Restos du coeur", and the SPA.
EMPLOYEES: PROMOTING THEIR WELL-BEING
- We encourage sports activities during the work week (sophrology, running, etc.) to contribute to the well-being of our employees.
- Work remotely several times a week. Access training to improve productivity, self-awareness, teamwork, and communication.
- We encourage each of our employees to use a more environmentally friendly means of transport through subsidies.
CLIENT: HAVING A STRONG GUIDANCE FOR ITS CONSUMERS
To truly live life to the fullest, you need to be comfortable in your own skin and, above all, happy with what you eat. So, since the beginning of this adventure, we've always stayed true to our principles:
- First and foremost, organic, with 1 or 2 ingredients highlighted, our goal is to introduce babies to the true taste of food, without drowning them in liters of water, or systematically mixing them with potato, carrot or apple.
- No palm oil, no preservatives, no GMOs, no texturizers, no colorings… You won't find anything unusual in our recipes. They're all made with ingredients you probably already have in your cupboards, almost as if you'd made them yourself!
- Some of our baby food dishes are approved by Chef Christophe Hay, who has two Michelin stars and a star for sustainable gastronomy.
