Since August 2020, Good Goût has been certified B Corp™ and we are delighted to announce that Good Goût is a brand of H&H France, a company that obtained B Corp™ certification in November 2023. We are proud to join the B Corp™ community, an international movement of companies that do not seek to be the best IN the world but the best FOR the world. Combining economic performance with positive impacts on society and the planet, for us, that is what being enlightened taste activists is all about!
To awaken to taste is to open up to the world
What does it mean to be a B Corp? We'll explain everything in 1:30 minutes right here:
Strong commitments in 2024 around the 5 B CorpTM pillars
ENVIRONMENT: COMMITTING TO A GREENER FUTURE
Since its creation in 2010, Good Goût has offered products from Organic Agriculture, favoring raw products (fruits, vegetables, whole flour, cane sugar), without superfluous products (artificial flavors, colorings, processed sugars), nor palm oil. Our roadmap does not stop there and we have made strong commitments:
- In 2019, Good Goût was the first baby food brand in France to launch a plant-based smoothie.
- In 2024, 77% of our products will be made in France.
- In 2024, Good Goût is launching a complete range of organic infant milk without maltodextrin.
GOVERNANCE: INVOLVING OUR STAKEHOLDERS IN BUSINESS STRATEGY
The goal is to ensure the rights and interests of each stakeholder, but also to carry out actions that will have a positive impact on people and the planet. Twice a year, H&H convenes a mission committee composed of three independent experts specializing in CSR, sustainable food, and recyclable packaging. These experts guide and advise us on our medium- and long-term development plans.
COMMUNITY: MAKING SOLIDARITY A STATE OF MIND IN ITS OWN
Good Goût has participated in numerous events and supported numerous associations since its creation:
- Tom Thumb's House: micro-donations on our e-commerce site.
- Throughout the year, Good Goût makes numerous product donations to associations such as Le Secours Populaire and Les Restos du cœur.
- Once a year, all H&H employees participate in a volunteer day and donate their time to a charity. H1H France has chosen to support the charities "Les tous petits" (The Little Ones), "Les Restos du coeur" (The Rest of the Heart), and the SPA (SPA) in 2023.
EMPLOYEES: PROMOTING THEIR WELL-BEING
- We encourage sports activities during the work week (sophrology, running, etc.) to contribute to the well-being of our employees.
- Work remotely several times a week. Access training to improve productivity, self-awareness, teamwork, and communication.
- We encourage each of our employees to use a more environmentally friendly means of transport through subsidies.
CUSTOMER: HAVE A STRONG GUIDELINE FOR ITS CONSUMERS
To live life to the fullest, you have to be comfortable in your own skin and, above all, comfortable in your own food. So, since the beginning of the adventure, we have always maintained our guiding principle:
- Organic above all, with 1 or 2 ingredients in the spotlight, our goal is to introduce babies to the real taste of food, without drowning them in liters of water, or systematically mixing them with potato, carrot or apple.
- No palm oil, no preservatives, no GMOs, no texturizers, no colorings... You won't find anything unusual in our recipes. They're all made with ingredients you have in your cupboards, almost as if you made them yourself!
- Some of our baby food dishes are approved by two-Michelin-starred and sustainable gastronomy starred Chef Christophe Hay.
